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Graphic design layouts, especially for print media and web pages, often rely on orderly grid systems. Grids are a geometric structure of columns, margins, and modules that organize text, images, and other elements on the page. Grids bring an invisible coherence to designs - they help compose elements in a rational, balanced way and guide the viewer's eye through the content. For almost twenty years, I’ve been helping clients of all shapes and sizes create beautiful and usable things. Having started my career in print design, I learned how to design for the web and to code websites early on through professional experience and freelance work.
How to use shape meanings in design
Even something as straightforward as graphic shapes can fall into multiple categories based on different characteristics. Every figure can be organic or geometric, abstract or non-abstract, simple or compound, and 2D or 3D. Each of them has a different effect on how a composition looks and feels. There’s even a library of preset stickers with more detailed graphics, including social media icons, office supplies, and seasonal themes. Another idea is to use secondary shapes to create primary shape.
What Are Geometric Shapes?
Logo for a digital platform that connects distributors and players. The idea was to create a modern and colorful logo as per CH's request. A US shape made out of circles and chat bubbles with vivid colors and subtle gradients. Rather than establishment and stability, triangles suggest growth, progress, and movement. Similarly, in everyday app usage, we understand three parallel lines (the hamburger icon) to signify a menu. Imagine showing that icon to someone who had been living without any technology for the last few decades and had never used an app.
Basic Shapes
Transparency is a special overlapping technique that enables seeing through shapes to detect multiple layers. When you hear the term abstract shapes, you might think of abstract art and curving shapes that don’t really look like anything in particular. You’re probably thinking of organic shapes, which we covered above. Did you know that everything in design has meaning — even the shapes you use? Design is a visual language that sends messages to your target audience — no words necessary — and even the shapes you use contribute to that message. Unlike a simple shape that only features one form, a compound shape is one that is built using several figures.
Pixels and Vectors: Understanding the Mathematics of Digital Graphics
All elements of a composition occupy either positive or negative space. Positive space is taken up by objects, shapes, and forms, while negative space exists around and between them. Positive and negative space depend on each other for their effects. Abstract shapes can morph and combine geometrical and organic qualities. For example, a logo may feature a circle with a jagged, lightning-like line slicing through it. This blending of shapes produces new meanings and visual interest.
A powerful communication strategy is all about pairing the right message with a great design to achieve the desired results. Or, if you want to go deeper and persuade your market, pick from the color wheel and check the meaning of color through color psychology. Your design is the best way to tell your market about who you are, your message, and why you exist. A great example of this is Pepsi and its overall marketing strategy. Knowing the meaning of each standard shape is excellent, but effectively using them to milk out their potential is entirely different. Lastly, we have shapes that end with gon—pentagons, hexagons, and octagons.
Square logos
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With this in mind, don’t assume that you have to be too literal in your shape construction. As long as the elements of your design are suggesting forms, even loosely, they will carry the message. Sometimes the meanings behind certain shapes don’t have to be cryptic. You can always fall back on universally accepted symbols to immediately and clearly communicate a particular message.
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Very simple and constructive design with a lots of iterations and alternatives. Pattern design made out of the logo shape represents the constructive nature even more. In the world of graphic design, shape stands as a pivotal element of design.
Circles
From the front page newspaper layout to the template guiding a media kit, grids bring order and visual harmony to graphic design work. According to the Bureau of Labor Statistics, a graphic designer earns a median salary of $52,110 per year. While studying in LA, you can use the Southern Californian lifestyle as your inspiration while you improve your skills. If you are interested in exploring the best graphic design classes Los Angeles has to offer, then read on. The film on Sister Corita Kent, the beloved “Pop art nun,” premiered exclusively on Hyperallergic, and you can watch it here.
When we say abstract shapes, we usually refer to symbols or icons, which carry different meanings. Natural or organic shapes are objects or animals encountered in our world, such as leaves, flowers, or trees. All of these shapes can be used as a puzzle and create infographics, as they offer a professional look and feel. Sometimes, if we don’t immediately identify them, their meanings can be more in-depth, and they only send a specific feeling by not giving all the information. Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones.
To strengthen your shape language, pick the perfect color palette to pair with them. Base your choices on trending palettes like gradients, 2023’s Color of the Year, or muted colors. But despite the meaning of this shape varying in direction, they ultimately mean adventure, excitement, balance, and intensity. It makes sense since upright triangles are where their apex is at the top.
The outcome is bold, modern and makes the product stand out among the competition. Fun, playful yet professionally designed brand identity for new SaaS tech company. Designers overlap shapes to add complexity, direct movement, and reveal relationships between elements.
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